# OpenAI — Data-driven beauty and creativity with ChatGPT

- Company: OpenAI (openai.com)
- Announced: 2024-11-13T00:00:00+00:00
- Category: partnership-acquisition
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/estee-lauder
- Record: https://forck.live/items/673-data-driven-beauty-and-creativity-with-chatgpt

OpenAI highlights how The Estée Lauder Companies uses ChatGPT to gain data-driven insights for beauty and creativity.

## Evidence

Verbatim from https://openai.com/index/estee-lauder:

> Data-driven beauty: How The Estée Lauder Companies unlocks insights with ChatGPT

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Record: https://forck.live/items/673-data-driven-beauty-and-creativity-with-chatgpt
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