# OpenAI — Personalizing travel at scale with OpenAI

- Company: OpenAI (openai.com)
- Announced: 2025-03-20T23:00:00+00:00
- Category: partnership-acquisition
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/booking-com
- Record: https://forck.live/items/601-personalizing-travel-at-scale-with-openai

OpenAI's LLMs are integrated by Booking.com to deliver smarter search, faster support, and intent-driven travel experiences.

## Evidence

Verbatim from https://openai.com/index/booking-com:

> By integrating its data systems with OpenAI’s LLMs, Booking.com delivers smarter search, faster support, and intent-driven travel experiences.

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Record: https://forck.live/items/601-personalizing-travel-at-scale-with-openai
Catalogue: https://forck.live/llms.txt
Feed: https://forck.live/feed.md