# OpenAI — Bringing the magic of AI to Mattel’s iconic brands

- Company: OpenAI (openai.com)
- Announced: 2025-06-12T00:00:00+00:00
- Category: partnership-acquisition
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/mattels-iconic-brands
- Record: https://forck.live/items/540-bringing-the-magic-of-ai-to-mattel-s-iconic-brands

OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.

## Evidence

Verbatim from https://openai.com/index/mattels-iconic-brands:

> OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.

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Record: https://forck.live/items/540-bringing-the-magic-of-ai-to-mattel-s-iconic-brands
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