# OpenAI — How Chime is redefining marketing through AI

- Company: OpenAI (openai.com)
- Announced: 2025-11-05T15:00:00+00:00
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/chime-vineet-mehra
- Record: https://forck.live/items/396-how-chime-is-redefining-marketing-through-ai

Chime's CMO discusses how AI is reshaping marketing into an agent-driven model and why leaders who prioritize AI literacy and thoughtful adoption will drive growth.

## Evidence

Verbatim from https://openai.com/index/chime-vineet-mehra:

> Chime CMO Vineet Mehra shares how AI is reshaping marketing into an agent-driven model and why leaders who prioritize AI literacy and thoughtful adoption will drive growth.

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Record: https://forck.live/items/396-how-chime-is-redefining-marketing-through-ai
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