# Amazon — How Pixieset achieved 35% AI feature adoption by solving the right problem with Amazon Bedrock

- Company: Amazon (amazon.com)
- Announced: 2026-08-11T16:11:15+00:00
- Category: capability-change
- Subject: Bedrock / Nova
- Models affected: Anthropic Claude 3.5 Sonnet
- Source: https://aws.amazon.com/blogs/machine-learning/how-pixieset-achieved-35-ai-feature-adoption-by-solving-the-right-problem-with-amazon-bedrock/
- Record: https://forck.live/items/3758-how-pixieset-achieved-35-ai-feature-adoption-by-solving-the-right-problem-with

Pixieset launched an AI-generated alt text feature for its website builder, powered by Anthropic Claude 3.5 Sonnet via Amazon Bedrock. The feature achieved 35% AI feature adoption and generated alt text for over 750,000 photos in the first week.

## Evidence

Verbatim from https://aws.amazon.com/blogs/machine-learning/how-pixieset-achieved-35-ai-feature-adoption-by-solving-the-right-problem-with-amazon-bedrock/:

> Pixieset launched the feature at the beginning of 2025 using Anthropic Claude 3.5 Sonnet through Amazon Bedrock

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