# OpenAI — How Zapier transformed core marketing processes with ChatGPT Work

- Company: OpenAI (openai.com)
- Announced: 2026-08-10T00:00:00+00:00
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/zapier
- Record: https://forck.live/items/3711-how-zapier-transformed-core-marketing-processes-with-chatgpt-work

Zapier's enterprise marketing team uses ChatGPT Work to automate lead funnel optimization, campaign asset building, and reporting, reducing manual effort and enabling focus on strategic work.

## Evidence

Verbatim from https://openai.com/index/zapier:

> The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.

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Record: https://forck.live/items/3711-how-zapier-transformed-core-marketing-processes-with-chatgpt-work
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