# OpenAI — Circles powers telco personalization with OpenAI technology

- Company: OpenAI (openai.com)
- Announced: 2026-08-03T00:00:00+00:00
- Category: developer-tool-release
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/circles
- Record: https://forck.live/items/3431-circles-powers-telco-personalization-with-openai-technology

Circles leverages OpenAI API and Codex for telco personalization, achieving measurable improvements in ARPU, churn reduction, and dev efficiency.

## Evidence

Verbatim from https://openai.com/index/circles:

> Circles uses the OpenAI API and Codex to power AI-native telco experiences, increasing ARPU by 22%, reducing churn by 9%, and improving development efficiency.

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Record: https://forck.live/items/3431-circles-powers-telco-personalization-with-openai-technology
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