# Luma — Connect Luma to ChatGPT and Claude

- Company: Luma (lumalabs.ai)
- Announced: 2026-11-03
- Category: capability-change
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://lumalabs.ai/news/new-luma-mcp
- Record: https://forck.live/items/31895-connect-luma-to-chatgpt-and-claude
- Subject: Ray / Dream Machine

Luma has made its creative intelligence and workflows available inside ChatGPT and Claude through a new MCP connector, aimed at in-house and agency creative teams under pressure to produce more ad variants. The company cites AppLovin data reported by Marketing Dive that advertisers who added new creative almost every week during last year's Black Friday and Cyber Monday saw a 23% higher median 7-day return on ad spend than those who refreshed only once or twice. Users can ask their assistant which of last week's ads performed best and then have Luma restyle the winning ad into new scenes, camera angles and lighting in the same conversation, with finished images and video returned in the chat. The connection also runs Luma's pre-set creative workflows, so one product photo becomes a set of finished, production-ready assets without a handoff between analysis and production. The listed workflows include Luma Agent, Product Shots, Camera Angles, Background swap, Relight Studio and short promo clips. Luma inside the assistant draws on the user's Luma credits, and the account is connected once. Luma MCP is now available for Claude and ChatGPT, with setup instructions at lumalabs.ai/mcp.

## Evidence

Verbatim from https://lumalabs.ai/news/new-luma-mcp:

> Introducing Luma’s new MCP Connector.
> 
> The brief is clear and last week's numbers already told you what worked. The one winning ad has to become a dozen fresh variants. That's the squeeze on in-house and agency creative teams in Q4.
> 
> You're expected to ship like a department ten times your size, and fresh creative pays off this time of year. In AppLovin data reported by Marketing Dive , advertisers who added new creative almost every week during last year's Black Friday and Cyber Monday saw a 23% higher median 7-day return on ad spend than advertisers who refreshed only once or twice.
> 
> The teams that win aren't the biggest ones. They’re the ones that want to move fast. That’s why we made it possible to use Luma’s creative intelligence and workflows inside of ChatGPT and Claude.
> 
> One asset in. A full campaign set out.
> 
> Ask your assistant which of last week's ads performed best, then have Luma restyle the winning ad into new scenes, new camera angles, and changed lighting in the same conversation. Finished images and video come back right in the chat.

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