# Amazon — How Gen Digital built Norton Revamp’s AI-curated News Engine with Amazon Bedrock AgentCore Web Search

- Company: Amazon (amazon.com)
- Announced: 2026-11-03T16:43:20+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://aws.amazon.com/blogs/machine-learning/how-gen-digital-built-norton-revamps-ai-curated-news-engine-with-amazon-bedrock-agentcore-web-search/
- Record: https://forck.live/items/31094-how-gen-digital-built-norton-revamp-s-ai-curated-news-engine-with-amazon
- Subject: Bedrock / Nova
- Models affected: Amazon Nova, Nova Lite, Claude

Gen Digital built Norton Revamp's AI-curated News Engine on Web Search for Amazon Bedrock AgentCore, grounding content suggestions, goal recommendations and news feed items in current, cited web knowledge. The professional reputation management platform launched in March 2026, built by a small group of engineers, and the post walks through how the News Engine was assembled. The team says it evaluated custom crawlers, third-party news APIs and static knowledge bases before choosing AgentCore Web Search, because crawlers need ongoing maintenance and lag real time, news APIs add vendor contracts and take data outside AWS, and static bases go stale. Web Search is a fully managed, MCP-compliant capability available as a managed connector on the AgentCore Gateway; an agent sends a natural-language query and gets back snippets, source URLs, titles and publication dates. It powers three features: a goal-aware news feed that refreshes each session, content suggestions written in the user's voice with a three-step Analyze, Refine, Post coaching flow for LinkedIn and X, and trend-aware goal setting that learns from the past four weeks of activity. In the event-driven architecture, Amazon Nova generates search queries from the user's goal and recent activity, an AI Learning System ranks results by relevance, recency and source credibility, and Nova Lite turns the ranked results into content suggestions. The stack also uses Stability AI for image generation and Claude through Amazon Bedrock for complex reasoning.

## Evidence

Verbatim from https://aws.amazon.com/blogs/machine-learning/how-gen-digital-built-norton-revamps-ai-curated-news-engine-with-amazon-bedrock-agentcore-web-search/:

> Your professional reputation now lives online first. Recruiters check LinkedIn before returning a call. Clients review your digital presence before booking a first meeting. For ambitious professionals, that shift is an opportunity: a well-crafted online voice can open doors that a résumé alone never could.
> 
> But standing out takes more than content generation. It takes real-time awareness of what’s happening right now. A professional building a reputation as a generative AI thought leader needs to react to today’s breakthroughs, not last week’s headlines. And with feeds flooded by AI-generated noise, audiences reward authenticity and timeliness more than ever.
> 
> Web Search on Amazon Bedrock AgentCore made that possible. We built Norton Revamp , a generative AI-powered professional reputation management platform. At its heart is an AI-curated News Engine, powered by AgentCore Web Search, that grounds every content suggestion, goal recommendation, and news feed item in current, cited web knowledge. The platform launched in March 2026, built by a small group of engineers.

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Record: https://forck.live/items/31094-how-gen-digital-built-norton-revamp-s-ai-curated-news-engine-with-amazon
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