# TechCrunch — Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs

- Company: TechCrunch (techcrunch.com)
- Announced: 2026-11-02T16:23:21+00:00
- Category: not stated
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://techcrunch.com/2026/11/02/elon-musk-throttles-grok-bot-limits-due-to-unsustainably-high-costs/
- Record: https://forck.live/items/30586-elon-musk-throttles-grok-bot-limits-due-to-unsustainably-high-costs
- Subject: Reporting

Over Halloween weekend, some Grok Bot users awoke to something especially spooky: their weekly usage limits were unexpectedly maxed out, even if they hadn’t been using SpaceX’s agentic AI overnight. Some users reported on X that their usage jumped from as low as 50% to 100%. SpaceX CEO Elon Musk confirmed in an X post on Sunday that this was not a glitch. “The cost of serving Grok Bot was unsustainably high relative to revenue,” he wrote in a reply to a question from a user. He has not addressed the issue on his main feed, but has continued boasting that Grok Bot can help you buy gifts for your family. Grok Bot has been positioned as a success story for the newly public SpaceX, which said in a filing last month that AI now makes up 52% of company income. Its renamed “Super Intelligence” division actually turned a profit of $431 million, which is a rarity in the AI industry. Its profit would’ve been higher if not for $1.2 billion of one-time costs related to its acquisition of Cursor. Musk recently referred to Grok Bot as having “the fastest growth of a product that I’ve ever seen in my life.” Musk has not yet shared how subscribers’ usage limits will be impacted moving forward.

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