# OpenAI — PVH reimagines the future of fashion with OpenAI

- Company: OpenAI (openai.com)
- Announced: 2026-01-27T06:00:00+00:00
- Category: partnership-acquisition
- Subject: GPT / ChatGPT / API
- Models affected: ChatGPT Enterprise
- Source: https://openai.com/index/pvh-future-of-fashion
- Record: https://forck.live/items/293-pvh-reimagines-the-future-of-fashion-with-openai

PVH Corp., which owns Calvin Klein and Tommy Hilfiger, is adopting ChatGPT Enterprise to integrate AI into fashion design, supply chain, and consumer engagement.

## Evidence

Verbatim from https://openai.com/index/pvh-future-of-fashion:

> PVH Corp., parent company of Calvin Klein and Tommy Hilfiger, is adopting ChatGPT Enterprise to bring AI into fashion design, supply chain, and consumer engagement.

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