# ElevenLabs — Lettuce cuts creative ad production from over a week to under a minute with ElevenLabs

- Company: ElevenLabs (elevenlabs.io)
- Announced: 2026-10-28T12:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://elevenlabs.io/blog/lettuce
- Record: https://forck.live/items/28784-lettuce-cuts-creative-ad-production-from-over-a-week-to-under-a-minute-with
- Subject: Voice AI

Lettuce's growth team uses Ads Engine in ElevenCreative to pull its best-performing Meta ads, generate new versions in under a minute and push them back to market, cutting ad production from over a week to about 45 seconds. Before Ads Engine, every new Meta ad began with a campaign brief that the creative director turned into execution ideas, and a finished ad took at least a week, with changes to a live ad adding another week. Ads Engine connects to Lettuce's Meta account, pulls in running ads, and lets anyone on the team describe a new ad or a change in a prompt; the creative director and a performance marketer still review each ad before it runs. Danny McCullough, Lettuce's head of performance marketing, estimates the switch cut creative costs by roughly 75% and lowered cost per lead by 40% to 60% compared with other creative running in similar periods. Lettuce's current top-performing Meta ad came out of that loop, somewhere between the 15th and 20th iteration of an original creative-team asset, and McCullough says a few hundred dollars is enough to get a read on a new idea.

## Evidence

Verbatim from https://elevenlabs.io/blog/lettuce:

> Lettuce ’s growth team uses Ads Engine in ElevenCreative to pull its best-performing Meta ads, generate new versions in under a minute, and push them back to market.
> 
> Results:
> 
> Roughly 75% lower creative costs
> 
> 40% to 60% lower cost per lead compared with other creative running in similar periods
> 
> Current top-performing Meta ad built in Ads Engine
> 
> Lettuce is a fintech platform for businesses-of-one, combining accounting, taxes, health benefits, and retirement in one place. Meta is its most creative-intensive acquisition channel, and almost every ad Lettuce runs there now comes out of Ads Engine, a product in ElevenCreative that connects to advertising platforms to localize existing ads and generate new variants.
> 
> "We take a top-performing ad that we've tested in English or Spanish, redub it across other languages with ElevenLabs, and those ads become winners as well pretty quickly."
> 
> - Danny McCullough , Head of Performance Marketing at Lettuce
> 
> Why creative volume matters on Meta
> 
> On Meta, most of the targeting work now happens inside the platform. Advertisers set a budget and a goal, and Meta’s delivery system decides who sees each ad.

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Record: https://forck.live/items/28784-lettuce-cuts-creative-ad-production-from-over-a-week-to-under-a-minute-with
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