# OpenAI — How Grupo Boticário uses AI to strengthen human connections

- Company: OpenAI (openai.com)
- Announced: 2026-10-16
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://openai.com/index/grupo-boticario
- Record: https://forck.live/items/28518-how-grupo-botic-rio-uses-ai-to-strengthen-human-connections
- Subject: GPT / ChatGPT / API

Grupo Boticário is using OpenAI foundation models inside a proprietary agent platform that autonomously resolves up to 80% of resellers' operational requests, according to the Brazilian beauty group. The platform holds more than 30 agents across the reseller journey, covering registration, first orders and day-to-day support, and combines generative and predictive AI with the group's own business rules. Since November 2025 the agents have covered 100% of conversations generated in appchat and WhatsApp Enterprise, and AI qualifies 90% of leads captured in direct sales before handing ready buyers to human staff. CTO Renato Pedigoni says the group builds its own technology because it runs a vertically integrated chain of more than 10 consumer brands across stores, e-commerce, marketplaces, franchising and direct sales. He frames the automation as a quality gain rather than an efficiency one, saying it frees supervisors and the sales force to act as advisors.

## Evidence

Verbatim from https://openai.com/index/grupo-boticario:

> Almost 50 years after starting in a compounding pharmacy in Paraná, the group operates a proprietary agent platform that autonomously resolves up to 80% of resellers’ operational requests—enabling the sales force to take on an advisory role.

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Record: https://forck.live/items/28518-how-grupo-botic-rio-uses-ai-to-strengthen-human-connections
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