# Ideogram — How to change product colors in photos with Ideogram

- Company: Ideogram (ideogram.ai)
- Announced: 2026-10-26
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://ideogram.ai/blog/change-product-colors-with-ai
- Record: https://forck.live/items/28417-how-to-change-product-colors-in-photos-with-ideogram
- Subject: Ideogram image models

Ideogram's guide shows how to recolor products in existing photographs with Colorways, its tool for exploring another shade on a garment, shoe, bag or other item. The workflow starts from a clear source photo, since recoloring should follow the decision about which photograph to use, and needs no recoloring prompt. Users mark a part with the Magic wand, Brush, Lasso or Rectangle, then pick a preset swatch, a color picker or a six-digit hex value such as #D9251D; an invalid hex entry reverts to the previous color. Each photo supports up to four regions, so separate parts can take different colors, and one region can hold disconnected patches such as both sleeves. Up to six product photos can be prepared at once, but every photo needs its own painted regions and colors, and a selection on a front view does not carry to a back view. Running the tool requires paid access or purchased credits, and the guide warns that a target hex value is an instruction, not proof of a measured fabric or print color match.

## Evidence

Verbatim from https://ideogram.ai/blog/change-product-colors-with-ai:

> A new product color does not always need a new composition. When the photograph is already useful, Colorways gives you a focused way to explore another shade on a garment, shoe, bag, or other product. Your selection tells the tool where to work; each region has its own target color.
> 
> Choose your source photo
> 
> Start with a clear photo that shows the parts you need to recolor. Check the original for blur, hidden edges, and details that already need correction. Recoloring should follow the decision about which photograph to use.
> 
> Open Colorways in Ideogram and sign in. These steps describe the signed-in app. Running it requires paid access or purchased credits, and the app must be available in your workspace. Check the quote on Generate when it becomes available; a tilde marks an estimate. There is no need to write a recoloring prompt.
> 
> Recolor one product
> 
> Under Product photos , choose Upload or Library , or drop in an image. Wait for the photo to load in the editor.
> 
> Select Region 1 . Use Magic wand , when available, to click a part, or use Brush , Lasso , or Rectangle to mark it. A click may select one panel of a product rather than the entire item; add the other areas you need.

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