# Ideogram — Turn one product image into a complete campaign with Ideogram

- Company: Ideogram (ideogram.ai)
- Announced: 2026-10-26
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://ideogram.ai/blog/ai-product-photography-workflow
- Record: https://forck.live/items/28415-turn-one-product-image-into-a-complete-campaign-with-ideogram
- Subject: Ideogram image models
- Models affected: Ideogram 4.5, Ideogram 4.0, Ideogram 3.0

Ideogram published a guide for turning one product image into a full campaign, using a fictional oat-crunch carton to show how references, scene prompts and compositing fit together. The workflow starts with a written brief that separates product identity, such as the wordmark and front-panel artwork, from campaign decisions like table, lighting and camera framing. Ideogram says the Image app's Ideogram 4.5 and Auto options accept product references, while the standard Ideogram 4.0 and 3.0 models do not. When packaging artwork must stay exact, the guide recommends generating the background separately and placing the original cutout as an image layer in Studio rather than asking generation to redraw the lettering. It warns that a reference guides the result but the model can still alter a small word, a logo detail or an edge, so output should be inspected closely. The guide also notes that a concept mockup is for discussion, while a printable packaging file needs its own production work with the correct dieline, approved copy and print specifications.

## Evidence

Verbatim from https://ideogram.ai/blog/ai-product-photography-workflow:

> A single product launch can need a clean packshot, a kitchen scene, a retail presentation, a website banner, and several social ads. Each image has a different job. The product, however, needs to look like the same product in all of them.
> 
> AI product photography is useful for exploring those settings and building campaign compositions around an existing product image. In Ideogram, you can use a reference to guide the product's appearance, change the scene with a prompt, refine a specific area, and assemble imagery with editable copy in Studio.
> 
> This guide follows an invented oat-crunch product in a cream-and-lavender carton. The name, package, and campaign are fictional examples. You can apply the same process to your own packaged goods using images and artwork your team is authorized to use.
> 
> The workflow
> 
> Start with a reliable product reference. Define what should stay consistent, create one strong scene, compare it with the original, and develop each campaign format from that approved direction. When exact packaging artwork matters, place the original product cutout over a generated background and keep essential copy editable.
> 
> 1. Define the campaign and the product

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