# Runway — Runway Ads Is Generally Available

- Company: Runway (runway.com)
- Announced: 2026-10-27T16:11:00+00:00
- Category: availability-change
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://runway.com/news/company-news/runway-ads
- Record: https://forck.live/items/28388-runway-ads-is-generally-available
- Subject: Gen / Aleph
- Pricing: Runway Ads is included with every paid plan

Runway made Runway Ads generally available to every paid Runway plan, pairing its agentic creative tools with performance data from connected ad accounts so new ad rounds build on what is already working. The company says the product started inside its own marketing and creative teams, which were buried in requests for new aspect ratios, localized versions and product swaps. Since using Runway Ads for its own performance marketing, Runway says it grew weekly ad volume from under 100 to roughly 1,000 with the same team while cutting cost per subscriber by 41%. Teams connect Meta, Google and TikTok accounts to a single dashboard organized around the goal they optimize for, with cost per result up front and strongest and weakest ads called out; Runway says more platforms will be connected in the coming weeks. Users can upload a performing ad or pull one from a connected account, and the agent isolates one variable to test and returns on-brand variants in a single session that can be localized and resized without leaving the tool. Every ad needs approval from someone on the team before it publishes to connected accounts, and approved ads can be started or paused from Runway. Runway Ads applies a brand kit drafted from a website or uploaded guidelines, carrying logos, colors, fonts and voice through every variant. It is included with every paid plan; enterprise admins turn it on in Organization Settings and then enable it per workspace, while free workspaces can upgrade to any paid plan for access.

## Evidence

Verbatim from https://runway.com/news/company-news/runway-ads:

> Connect your ad accounts, generate on-brand variants of the ads already working for you and publish the ones your team approves.
> 
> Today, we’re making Runway Ads available to every paid Runway plan. Runway is already a go-to creative tool for advertising and marketing teams, across both agencies and enterprises. Runway Ads pairs our agentic creative tools with real performance data from your ad accounts, so every new round is shaped by what’s already working.
> 
> More Versions and More Tests
> 
> Performance advertising rewards teams that test more ideas, but every marketing team struggles to produce quality ad creative at the volume required to scale campaigns successfully. Runway Ads starts from what you know is working: an ad that’s already performing, your Brand Kit and ad performance data from your connected app platforms. Because the agent works off of your results, each new round of ads builds on what’s earning spend instead of starting from scratch.
> 
> Runway Ads started inside our own marketing and creative teams, which were buried in requests for new aspect ratios, localized versions and product swaps.

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Record: https://forck.live/items/28388-runway-ads-is-generally-available
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