# Harvey — How Harvey is Building a Frontier Marketing Org

- Company: Harvey (harvey.ai)
- Announced: 2026-10-21T17:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://www.harvey.ai/blog/how-harvey-is-building-a-frontier-marketing-org
- Record: https://forck.live/items/26054-how-harvey-is-building-a-frontier-marketing-org
- Subject: Harvey

Harvey's marketing team built an agent-powered creative system in Figma that combines brand guidelines, reusable libraries and parallel workflows to produce design work at scale. The team made a launch film for Harvey Artifacts entirely with agents inside Figma, where the agent built every scene as a Figma Motion frame and exported the cuts from the file. To tailor demos for hundreds of accounts, agents crawled the app and rebuilt key screens as components, forming Product Map, and worked out a film grammar called Motion Primitives. An engine of about 750 lines of JavaScript turns each script into a film inside Figma, handling the camera, transitions, captions, the pointer's click rhythm and the end card. Because only one agent can work in a file at a time, agents queued in one shared file pushed calls to two minutes and timed out, so the team built a bus with three lane files, each with its own builder agent, plus a coordinator. One batch of 36 films took 69 minutes, and when the team hit its daily Figma call cap, overnight agents scripted and voiced the next 97. Everything runs through one tracker, a Claude artifact that every agent and person reads and writes, where each film has a row with its account, story, status and links.

## Evidence

Verbatim from https://www.harvey.ai/blog/how-harvey-is-building-a-frontier-marketing-org:

> An engine of about 750 lines of JavaScript turns each script into a film inside Figma. Each film is a short list of beats, and the engine handles the camera, transitions, captions, the pointer’s click rhythm, and the end card.

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