# OpenAI — How Itaú is building generative AI for its entire customer base

- Company: OpenAI (openai.com)
- Announced: 2026-10-16T19:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://openai.com/index/itau-generative-ai
- Record: https://forck.live/items/23705-how-ita-is-building-generative-ai-for-its-entire-customer-base
- Subject: GPT / ChatGPT / API

Itaú's case study describes ia.i, a conversational interface for banking services, and the IARA governance platform, which together support the bank's AI First strategy. The bank reports approximately 300,000 customers in ia.i's first phase, with a goal of covering 100% of its customer base by the end of 2026, and efficiency gains of 20% to 80% in its legal department's processes.

## Evidence

Verbatim from https://openai.com/index/itau-generative-ai:

> With approximately 300,000 customers in the first phase, the bank entered a period of learning about the real relationship between customer and product.

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Record: https://forck.live/items/23705-how-ita-is-building-generative-ai-for-its-entire-customer-base
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