# OpenAI — Powering product discovery in ChatGPT

- Company: OpenAI (openai.com)
- Announced: 2026-03-24T09:00:00+00:00
- Category: capability-change
- Subject: GPT / ChatGPT / API
- Source: https://openai.com/index/powering-product-discovery-in-chatgpt
- Record: https://forck.live/items/223-powering-product-discovery-in-chatgpt

ChatGPT introduces a new shopping feature with richer visuals, powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.

## Evidence

Verbatim from https://openai.com/index/powering-product-discovery-in-chatgpt:

> ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.

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Record: https://forck.live/items/223-powering-product-discovery-in-chatgpt
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