# Vercel — How Ruggable saw 300% more organic clicks by optimizing their frontend architecture

- Company: Vercel (vercel.com)
- Announced: 2024-04-08T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/how-ruggable-saw-more-organic-clicks-by-optimizing-their-frontend
- Record: https://forck.live/items/20995-how-ruggable-saw-300-more-organic-clicks-by-optimizing-their-frontend
- Subject: v0 / AI SDK / AI Gateway

Ruggable, an ecommerce brand on Shopify, adopted a headless frontend architecture using Next.js on Vercel and Contentful for content management. The migration resulted in a 75% improvement in SEO rankings, 40% faster site speed, and a 300% increase in unbranded search clicks. The new setup also enabled zero downtime during Black Friday and allowed the marketing team to make site changes in hours instead of weeks.

## Evidence

Verbatim from https://vercel.com/blog/how-ruggable-saw-more-organic-clicks-by-optimizing-their-frontend:

> Ruggable's transition to a headless architecture enabled the team to optimize site performance, enhance SEO, drive conversions, and elevate developer experience.

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