# Vercel — How Vercel helped Tonies expand into new markets and improve conversion rates

- Company: Vercel (vercel.com)
- Announced: 2024-04-26T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/how-vercel-helped-tonies-expand-into-new-markets
- Record: https://forck.live/items/20988-how-vercel-helped-tonies-expand-into-new-markets-and-improve-conversion-rates
- Subject: v0 / AI SDK / AI Gateway

Tonies, creator of a children's audio system, migrated to a frontend platform powered by Vercel and Contentful, scaling from two markets (Germany and the UK) to four markets and improving conversion rates. The team moved from infrequent deployments to multiple deployments per week and used Vercel's Preview Deployments and CDN caching to reduce latency and improve scalability during peaks like Black Friday.

## Evidence

Verbatim from https://vercel.com/blog/how-vercel-helped-tonies-expand-into-new-markets:

> Notably, Tonies witnessed tangible improvements in conversion rates following the migration, underscoring the efficacy of their strategic shift.

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Record: https://forck.live/items/20988-how-vercel-helped-tonies-expand-into-new-markets-and-improve-conversion-rates
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