# Vercel — Never drop the illusion: How Frame.io builds fluid user experiences

- Company: Vercel (vercel.com)
- Announced: 2024-06-11T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/frameio-never-drop-the-illusion
- Record: https://forck.live/items/20974-never-drop-the-illusion-how-frame-io-builds-fluid-user-experiences
- Subject: v0 / AI SDK / AI Gateway

Frame.io, an Adobe company, describes its 'Fluid UI' approach to building performant web applications for video professionals, based on principles of instant, smooth, and coordinated interactions. The company uses Vercel's automatic Preview Deployments, which reduced preview build times from up to 40 minutes to about 6 minutes, enabling faster iteration and performance regression detection.

## Evidence

Verbatim from https://vercel.com/blog/frameio-never-drop-the-illusion:

> Vercel's automatic Preview Deployments allow developers to evaluate the performance impact of code changes in a production-like environment, catching and addressing regressions early on. Previously, waiting for previews could take Frame.io up to 40 minutes. But Vercel significantly reduces this time by over 6x to around 6 minutes, enabling faster iteration cycles and quicker identification of potential issues.

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Record: https://forck.live/items/20974-never-drop-the-illusion-how-frame-io-builds-fluid-user-experiences
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