# Vercel — Achieving feature rollouts with ultra-low latency and zero impact to conversion

- Company: Vercel (vercel.com)
- Announced: 2024-08-01T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/beyond-menu-scaling-with-hypertune-and-vercel
- Record: https://forck.live/items/20963-achieving-feature-rollouts-with-ultra-low-latency-and-zero-impact-to-conversion
- Subject: v0 / AI SDK / AI Gateway

Beyond Menu, a US food delivery service, adopted Hypertune and Vercel's Edge Config to manage feature flags and A/B testing in their Next.js app on Vercel. By syncing flag logic into Edge Config, they achieved SDK initialization on the server with ultra-low latency, avoiding layout shifts and UI flickers. The solution works across server and client, supports flexible targeting for anonymous visitors and restaurants, and integrates A/B tests directly into feature flag rules.

## Evidence

Verbatim from https://vercel.com/blog/beyond-menu-scaling-with-hypertune-and-vercel:

> By default, the SDK initializes and fetches updates from Hypertune Edge in typically less than 25ms, but Beyond Menu needed this to be even faster. So they set up Hypertune’s Vercel integration to sync flag logic into Edge Config, Vercel’s global data store with ultra-low latency reads at the edge.

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Record: https://forck.live/items/20963-achieving-feature-rollouts-with-ultra-low-latency-and-zero-impact-to-conversion
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