# Vercel — MotorTrend: Shifting into overdrive with Vercel

- Company: Vercel (vercel.com)
- Announced: 2024-11-07T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/motortrend-shifting-into-overdrive-with-vercel
- Record: https://forck.live/items/20927-motortrend-shifting-into-overdrive-with-vercel
- Subject: v0 / AI SDK / AI Gateway

MotorTrend, a Warner Bros. Discovery company, reduced build times by up to 7 times and cut feature release timelines from 18.9 days to 10 minutes after migrating to Vercel and Next.js. The faster builds and automatic preview deployments improved developer iteration and cross-team collaboration. The site's faster loading also increased ad impressions per page view, boosting revenue without a redesign.

## Evidence

Verbatim from https://vercel.com/blog/motortrend-shifting-into-overdrive-with-vercel:

> With Vercel, they saw a dramatic improvement, reducing build times by up to 7 times and enabling rapid feature releases. The team's average feature release timeline from 18.9 days to just 10 minutes.

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Record: https://forck.live/items/20927-motortrend-shifting-into-overdrive-with-vercel
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