# Vercel — Using the AI SDK to build Sitecore Stream's AI-powered brand aware assistant

- Company: Vercel (vercel.com)
- Announced: 2025-03-03T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/using-the-ai-sdk-to-build-sitecore-streams-ai-powered-brand-aware-assistant
- Record: https://forck.live/items/20898-using-the-ai-sdk-to-build-sitecore-stream-s-ai-powered-brand-aware-assistant
- Subject: v0 / AI SDK / AI Gateway

Sitecore launched Sitecore Stream, an AI-powered brand assistant built using Vercel's AI SDK. The assistant allows marketers to interact with brand content conversationally, with real-time streaming and server-side rendering. The AI SDK enabled integration of Python backend with Next.js frontend, handling data streaming between Azure-hosted backends and the user interface.

## Evidence

Verbatim from https://vercel.com/blog/using-the-ai-sdk-to-build-sitecore-streams-ai-powered-brand-aware-assistant:

> Using the AI SDK, they lunched Sitecore Stream —a dynamic, AI-powered brand assistant that empowers marketers to interact with their brand content in visually interactive and conversational way.

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