# Vercel — Personalization strategies that power ecommerce growth

- Company: Vercel (vercel.com)
- Announced: 2025-03-07T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/personalization-strategies-that-power-ecommerce-growth
- Record: https://forck.live/items/20896-personalization-strategies-that-power-ecommerce-growth
- Subject: v0 / AI SDK / AI Gateway

Vercel's guide covers two core types of personalization—architectural and content—and explains how Next.js and Vercel tools such as Edge Middleware, Partial Prerendering, and the Flags SDK enable performance-focused personalization for ecommerce. It notes that effective personalization can return $20 for every $1 spent and drive 40% more revenue, while cautioning against common mistakes like over-use of client-side personalization and using configuration tools to manage content.

## Evidence

Verbatim from https://vercel.com/blog/personalization-strategies-that-power-ecommerce-growth:

> When personalization is implemented effectively, it drives real business results, returning $20 for every $1 spent and driving 40% more revenue .

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