# Vercel — How PAIGE grew revenue by 22% with Shopify, Next.js, and Vercel

- Company: Vercel (vercel.com)
- Announced: 2025-04-03T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/how-paige-grew-revenue-by-22-with-shopify-next-js-and-vercel
- Record: https://forck.live/items/20890-how-paige-grew-revenue-by-22-with-shopify-next-js-and-vercel
- Subject: v0 / AI SDK / AI Gateway

PAIGE, a denim and apparel retailer, re-architected its ecommerce platform using Shopify, Next.js, and Vercel. The new headless stack resulted in a 22% increase in revenue and a 76% increase in conversion rates during Black Friday Cyber Monday, with no downtime.

## Evidence

Verbatim from https://vercel.com/blog/how-paige-grew-revenue-by-22-with-shopify-next-js-and-vercel:

> The results demonstrated clear success, creating what could be described as a "blissfully boring" Black Friday–one with record-breaking performance and without any incidents: 22% increase in traffic with no downtime , a significant improvement over previous years 76% increase in conversion rates 24% increase in average orders per minute An overall increase of 22% in revenue during Black Friday Cyber Monday

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Record: https://forck.live/items/20890-how-paige-grew-revenue-by-22-with-shopify-next-js-and-vercel
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