# Vercel — Becoming an AI engineering company

- Company: Vercel (vercel.com)
- Announced: 2025-04-18T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/becoming-an-ai-engineering-company
- Record: https://forck.live/items/20883-becoming-an-ai-engineering-company
- Subject: v0 / AI SDK / AI Gateway

Vercel's CTO describes the company's approach to integrating AI into its existing web framework and application infrastructure business, highlighting the AI SDK and v0 as examples. The post argues that companies can compete with AI giants by leveraging proprietary data, feedback cycles, and domain expertise. It advocates for an iterative development cycle and embedding AI into core application logic rather than adding it as a conversational layer.

## Evidence

Verbatim from https://vercel.com/blog/becoming-an-ai-engineering-company:

> Our answer was to build what we know, but with AI at its core. Vercel is a company focused on web frameworks and application infrastructure. When incorporating AI, we leveraged our strengths to create solutions that felt natural to our core business model: Vercel's AI SDK : A framework for building AI JavaScript applications v0 : an AI application that converts natural language prompts into user interfaces (UIs) for use in full stack applications.

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