# Vercel — How we’re adapting SEO for LLMs and AI search

- Company: Vercel (vercel.com)
- Announced: 2025-06-10T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/how-were-adapting-seo-for-llms-and-ai-search
- Record: https://forck.live/items/20865-how-we-re-adapting-seo-for-llms-and-ai-search
- Subject: v0 / AI SDK / AI Gateway

Vercel discusses how AI search interfaces like ChatGPT and Google's AI Overviews are changing content discovery, noting that ChatGPT now refers around 10% of new Vercel signups, up from 4.8% the previous month. The post outlines strategies for adapting SEO to favor clarity, depth, and structure over traditional keyword and backlink tactics.

## Evidence

Verbatim from https://vercel.com/blog/how-were-adapting-seo-for-llms-and-ai-search:

> ChatGPT now refers around 10% of new Vercel signups . That's up from 4.8% the previous month, and 1% six months ago.

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Record: https://forck.live/items/20865-how-we-re-adapting-seo-for-llms-and-ai-search
Catalogue: https://forck.live/llms.txt
Current issue: https://forck.live/feed.md