# Vercel — Designing and building the Vercel Ship conference platform

- Company: Vercel (vercel.com)
- Announced: 2025-06-11T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/designing-and-building-the-vercel-ship-conference-platform
- Record: https://forck.live/items/20864-designing-and-building-the-vercel-ship-conference-platform
- Subject: v0 / AI SDK / AI Gateway

Vercel documented the design and development of its Ship 2025 conference platform, covering the use of generative AI tools (Flux, Google Veo 2, Runway, Ideogram) to generate over 15,000 images and videos during visual exploration, and the use of v0 for prototyping the site and registration flow. The team also implemented fluid motion and interaction using ray-marching rendering techniques.

## Evidence

Verbatim from https://vercel.com/blog/designing-and-building-the-vercel-ship-conference-platform:

> Generative AI helped us rapidly prototyped ideas and test visual directions. We bounced between Cinema4D, Figma, and Flux to kickstart the visual identity, spinning up quick mocks that shaped the foundation of this year’s brand.

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Record: https://forck.live/items/20864-designing-and-building-the-vercel-ship-conference-platform
Catalogue: https://forck.live/llms.txt
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