# Vercel — WPP and Vercel: Bringing AI to the creative process

- Company: Vercel (vercel.com)
- Announced: 2025-06-24T13:00:00+00:00
- Category: partnership-acquisition
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://vercel.com/blog/wpp-and-vercel-bringing-ai-to-the-creative-process
- Record: https://forck.live/items/20860-wpp-and-vercel-bringing-ai-to-the-creative-process
- Subject: v0 / AI SDK / AI Gateway

Vercel expanded its partnership with WPP, making v0 and AI SDK available to WPP's global creative teams. WPP internal pilots showed up to 25% faster digital production times. The partnership also includes priority access to new Vercel product releases and joint investment in product development within WPP Open.

## Evidence

Verbatim from https://vercel.com/blog/wpp-and-vercel-bringing-ai-to-the-creative-process:

> A first-of-its-kind agency collaboration that now brings v0 and AI SDK directly to WPP's global network of creative teams and their clients.

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