# Vercel — Rethinking prototyping, requirements, and project delivery at Code and Theory

- Company: Vercel (vercel.com)
- Announced: 2025-08-20T13:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/rethinking-prototyping-requirements-and-project-delivery-at-code-and-theory
- Record: https://forck.live/items/20833-rethinking-prototyping-requirements-and-project-delivery-at-code-and-theory
- Subject: v0 / AI SDK / AI Gateway

Code and Theory, a creative technology agency, reports using Vercel's v0 to reduce time-to-prototype by 75% and cut deployment horizons by 50-75%. The tool replaces traditional requirement documents and wireframes with prompt-driven workflows, enabling teams to go from idea to working software in minutes rather than weeks.

## Evidence

Verbatim from https://vercel.com/blog/rethinking-prototyping-requirements-and-project-delivery-at-code-and-theory:

> Where developing web apps used to range between 2-12 months depending on what we were looking to achieve, we are now operationalizing v0 and bringing those deployment horizons down by 50-75%.

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Record: https://forck.live/items/20833-rethinking-prototyping-requirements-and-project-delivery-at-code-and-theory
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