# Vercel — How KIKO Milano scales for Black Friday

- Company: Vercel (vercel.com)
- Announced: 2026-05-05T07:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/how-kiko-milano-scales-for-black-friday
- Record: https://forck.live/items/20711-how-kiko-milano-scales-for-black-friday
- Subject: v0 / AI SDK / AI Gateway

KIKO Milano's ecommerce team eliminated 3 weeks of manual Black Friday infrastructure prep after migrating to Vercel, reduced app build times by 75%, and now deploys multiple times per day instead of limiting releases. The team estimates saving nearly a full day per week in operational friction.

## Evidence

Verbatim from https://vercel.com/blog/how-kiko-milano-scales-for-black-friday:

> Eliminated 3 weeks of Black Friday infrastructure prep
> 
> 75% decrease in app build times
> 
> Went from minimal releases to deploying multiple times per day

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