# Vercel — How Okara runs CMO agents for 120,000 companies on Vercel

- Company: Vercel (vercel.com)
- Announced: 2026-06-11T04:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/how-okara-runs-cmo-agents-for-120000-companies-on-vercel
- Record: https://forck.live/items/20702-how-okara-runs-cmo-agents-for-120-000-companies-on-vercel
- Subject: v0 / AI SDK / AI Gateway

Okara, an AI CMO platform serving over 120,000 businesses, processes 4 billion tokens daily using Vercel's AI Gateway and Sandboxes. The company of four replaced custom integrations with a single configuration, enabling same-day availability of new models and automated SEO fix workflows.

## Evidence

Verbatim from https://vercel.com/blog/how-okara-runs-cmo-agents-for-120000-companies-on-vercel:

> Okara's backend originally talked to eight model providers through separate SDKs, each with its own key management, image handling, and edge cases. When they expanded to open-source models, the approach broke down completely. Every new model meant an engineer stopped shipping product and wrote an adapter instead.

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