# Vercel — DeepSeek overtakes Google on volume, cost per token falls 13.6%

- Company: Vercel (vercel.com)
- Announced: 2026-08-11T04:00:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://vercel.com/blog/deepseek-overtakes-google-on-volume-cost-per-token-falls
- Record: https://forck.live/items/20675-deepseek-overtakes-google-on-volume-cost-per-token-falls-13-6
- Subject: v0 / AI SDK / AI Gateway
- Models affected: DeepSeek V4 Flash, Kimi K3, GLM 5.2, Claude Opus 4.8, GPT-5-Nano

Vercel's AI Gateway Production Index for August 2026 reports that DeepSeek surpassed Google to become the second-largest lab by token volume, running more than twice Google's volume. The average price paid per token fell 13.6% in July, driven by companies choosing cheaper models and shifting their model mix. Anthropic collected 65% of gateway spending on 30% of token volume, at 4.4 times the average price of other labs' tokens.

## Evidence

Verbatim from https://vercel.com/blog/deepseek-overtakes-google-on-volume-cost-per-token-falls:

> The average price paid per token fell 13.6% in July, after rising almost 20% in May and holding steady in June. Token consumption grew so quickly that even with 37% growth in spend, cost per token saw a double-digit drop.

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