# Factory AI — Connect Droid to the tools that run your company

- Company: Factory AI (factory.com)
- Announced: 2026-08-25
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://factory.com/news/personas-and-connectors
- Record: https://forck.live/items/17867-connect-droid-to-the-tools-that-run-your-company
- Subject: Droid

Connect the apps your team already uses so Droid can take on work across them. Most of the context Droid needs doesn’t start in the request you type. It’s in a Linear issue, a Slack thread, a Sentry alert, a Notion page, or a Salesforce opportunity. Today we’re launching Connectors, which give Droid managed access to the apps your team uses. And with Personas, each role is pointed to the right Connectors during setup. Pick an app from a conversation with Droid or from Settings, sign in, and start delegating. Droid finds the right tools when a task needs them, so there’s no server to configure and no API to learn. Connect once and it works across Desktop, CLI, web, and mobile. You can still use MCP for custom tools, private services, and self-hosted systems. Connectors add a managed path for supported apps, and both work in the same session. Start with the work you do When someone opens Factory for the first time, they pick the persona that matches their work: Engineering, Product, Design, Finance, Marketing, Sales, or Operations. Factory shapes the first tasks and guidance around that choice. An engineer can start by exploring a codebase or drafting a design document. …

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Record: https://forck.live/items/17867-connect-droid-to-the-tools-that-run-your-company
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