# OpenAI — Building advertising for the way people use AI

- Company: OpenAI (openai.com)
- Announced: 2026-10-05T10:00:00+00:00
- Category: capability-change
- Coverage: 1 outlet
- Announcement: yes
- Group: covered
- Source: https://openai.com/index/new-chatgpt-ads-format-and-measurement
- Record: https://forck.live/items/16017-building-advertising-for-the-way-people-use-ai
- Subject: GPT / ChatGPT / API

OpenAI introduced a new visual ad format in ChatGPT, initially testing it during image generation in the US with a select group of advertisers. The company also expanded measurement tools and partnerships, including integrations with Hightouch, Tealium, and LiveRamp, and support for attribution partners such as AppsFlyer and Triple Whale. Early partner findings showed lower cost per acquisition for WeightWatchers and significant lift for wellness brand Dose.

## Evidence

Verbatim from https://openai.com/index/new-chatgpt-ads-format-and-measurement:

> Our new visual ad format helps people imagine how products and services could fit into their lives. Through images showing product inspiration, product usage, or the experiences they make possible, people can discover a new brand, understand what makes an offering distinctive, and decide what to buy.

## Around this story

Outlets this record can name and link:

- Madrobot — OpenAI will start showing picture ads in ChatGPT while it makes your images: https://madrobot.blog/2026/10/05/openai-chatgpt-visual-ads-image-generation-test-measurement

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