# Luma — Live Now: Luma Variants

- Company: Luma (lumalabs.ai)
- Announced: 2026-10-01
- Category: capability-change
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://lumalabs.ai/news/introducing-luma-variants
- Record: https://forck.live/items/15537-live-now-luma-variants
- Subject: Ray / Dream Machine

Luma launched Variants, a feature that lets users upload one approved static ad and automatically generate versions for multiple placements and languages. The tool supports five standard ad formats and translation into selected markets, keeping logos, headlines, and CTAs intact. It is available now inside Luma's Discover tab.

## Evidence

Verbatim from https://lumalabs.ai/news/introducing-luma-variants:

> Now any Luma user can upload one approved static ad, pick formats and languages, and Variants builds every version for you.

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Record: https://forck.live/items/15537-live-now-luma-variants
Catalogue: https://forck.live/llms.txt
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