# OpenAI — Proaction boosts sales 60% and saves 75+ hours with Codex

- Company: OpenAI (openai.com)
- Announced: 2026-09-25
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://openai.com/index/proaction
- Record: https://forck.live/items/13889-proaction-boosts-sales-60-and-saves-75-hours-with-codex
- Subject: GPT / ChatGPT / API
- Models affected: Codex, GPT-Live-1, GPT-6 Astra, ChatGPT-5.6 Sol

Proaction, a fleet management software company, uses Codex, GPT-Live-1, and GPT-6 Astra to accelerate sales and reduce engineering workload. The company's co-founder Colin Knudsen uses Codex to build customized interactive demos in 30–45 minutes each, saving 40–60 engineering hours monthly and increasing deals moving to solution development by 50–60%. Proaction also deploys voice agents built on GPT-Live-1 and GPT-6 Astra to handle fleet operations tasks such as maintenance coordination and toll management.

## Evidence

Verbatim from https://openai.com/index/proaction:

> Colin creates four to six customized, interactive demos a month, with each taking 30 to 45 minutes to build. He estimates that this avoids 40 to 60 hours of engineering work.

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Record: https://forck.live/items/13889-proaction-boosts-sales-60-and-saves-75-hours-with-codex
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