# Perplexity — AI for market research: a step-by-step guide

- Company: Perplexity (perplexity.ai)
- Announced: 2026-09-23
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://www.perplexity.ai/hub/blog/ai-for-market-research
- Record: https://forck.live/items/13471-ai-for-market-research-a-step-by-step-guide
- Subject: Perplexity

Perplexity published a guide on using AI tools to conduct market research, covering the full process from defining research objectives through market sizing, customer segmentation, competitive analysis, and positioning decisions. The guide includes example prompts and verification steps for each stage.

## Evidence

Verbatim from https://www.perplexity.ai/hub/blog/ai-for-market-research:

> AI can now help run most of the market research process: sizing a market, tracking competitors, reading sentiment across reviews and forums.

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Record: https://forck.live/items/13471-ai-for-market-research-a-step-by-step-guide
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