# Amazon — How Reactiv automates mobile commerce 80% faster with Amazon Bedrock AgentCore

- Company: Amazon (amazon.com)
- Announced: 2026-09-22T15:46:07+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://aws.amazon.com/blogs/machine-learning/how-reactiv-automates-mobile-commerce-80-faster-with-amazon-bedrock-agentcore/
- Record: https://forck.live/items/13084-how-reactiv-automates-mobile-commerce-80-faster-with-amazon-bedrock-agentcore
- Subject: Bedrock / Nova

Reactiv, a mobile commerce platform for Shopify merchants, built an AI Scheduler using Amazon Bedrock AgentCore to automate app updates, reducing merchant configuration time by 80 percent and achieving 33 percent faster production deployment. The system uses a three-agent architecture with persistent memory and native Model Context Protocol support to enable merchants to schedule autonomous app updates via natural language commands.

## Evidence

Verbatim from https://aws.amazon.com/blogs/machine-learning/how-reactiv-automates-mobile-commerce-80-faster-with-amazon-bedrock-agentcore/:

> Reactiv used Amazon Bedrock AgentCore to automate these updates, reducing merchant configuration time by 80 percent and getting to production 33 percent faster.

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