# Lovable — The modern website is a product, not a project

- Company: Lovable (lovable.dev)
- Announced: 2026-02-19T10:16:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://lovable.dev/blog/the-modern-website-is-a-product
- Record: https://forck.live/items/12106-the-modern-website-is-a-product-not-a-project
- Subject: Lovable / AI app builder

Lovable argues that companies should treat their website as a product owned and operated by the marketing team, rather than a static project. The approach emphasizes defining constraints before pages, building in the real medium, and shipping before feeling finished. Lovable provides examples of building pages like a sales FAQ and an event invitation directly within its platform.

## Evidence

Verbatim from https://lovable.dev/blog/the-modern-website-is-a-product:

> The shift isn't "remove the agency." It's treating the website like a product that the marketing team owns and operates directly.

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Record: https://forck.live/items/12106-the-modern-website-is-a-product-not-a-project
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