# Lovable — How a startup replaced a $40,000 Salesforce contract with a Lovable-built CRM

- Company: Lovable (lovable.dev)
- Announced: 2026-02-24T13:09:00+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://lovable.dev/blog/how-a-startup-replaced-a-salesforce-contract-with-a-lovable-built-crm
- Record: https://forck.live/items/12104-how-a-startup-replaced-a-40-000-salesforce-contract-with-a-lovable-built-crm
- Subject: Lovable / AI app builder

Atonom, a startup building AI agents, replaced its $40,000 annual Salesforce contract with a custom CRM built on Lovable, costing roughly $1,200 per year including hosting. The CRM handles lead capture, opportunity creation, pipeline tracking, and integrates with Atonom's own AI SDR agent. The company also uses Lovable for finance dashboards and plans to build internal tools for marketing.

## Evidence

Verbatim from https://lovable.dev/blog/how-a-startup-replaced-a-salesforce-contract-with-a-lovable-built-crm:

> Today, Atonom runs its entire CRM on Lovable. Annual cost: roughly $1,200 including hosting. Previous cost: $40,000.

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