# OpenAI — Reimagining advertising with AI

- Company: OpenAI (openai.com)
- Announced: 2026-09-16T13:00:00+00:00
- Category: capability-change
- Coverage: 8 outlets
- Announcement: yes
- Group: covered
- Source: https://openai.com/index/reimagining-advertising-with-ai
- Record: https://forck.live/items/11402-reimagining-advertising-with-ai
- Subject: GPT / ChatGPT / API

OpenAI introduced new AI-powered experiences for ChatGPT Ads, including Sponsored Agents that let users converse with business-sponsored agents after clicking an ad, and new tools in ChatGPT Work and Ads Manager for creating and managing ads via natural-language prompts. The company also launched integrations with HubSpot and Shopify, its first CRM and ecommerce partners, to bring ChatGPT Ads into existing business tools.

## Evidence

Verbatim from https://openai.com/index/reimagining-advertising-with-ai:

> Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses. We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more powerful with new AI creative tools. Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use.

## Around this story

Outlets this record can name and link:

- Reuters: https://reuters.com/business/media-telecom/openai-tests-advertiser-sponsored-agents-expands-ai-tools-chatgpt-ads-2026-09-16
- The Register — OpenAI's new sponsored agents are happy to chat about selling you things: https://theregister.com/ai-and-ml/2026/09/16/openais-new-sponsored-agents-are-happy-to-chat-about-selling-you-things/5296946
- Unite — OpenAI Tests Sponsored Agents and Rolls Out AI Tools for ChatGPT Ads: https://unite.ai/openai-tests-sponsored-agents-and-rolls-out-ai-tools-for-chatgpt-ads
- RuntimeWire — OpenAI tests Sponsored Agents to turn ChatGPT ads into customer conversations: https://runtimewire.com/article/openai-tests-sponsored-agents-chatgpt-ads
- PYMNTS — OpenAI Tests Sponsored AI Agents in ChatGPT Ads: https://pymnts.com/news/artificial-intelligence/2026/openai-tests-sponsored-ai-agents-in-chatgpt-ads
- Search Engine Roundtable — OpenAI ChatGPT Ads For Sponsored Agents: https://seroundtable.com/openai-chatgpt-sponsored-agents-42104.html
- Search Engine Land: https://searchengineland.com/openai-is-turning-chatgpt-ads-into-conversations-488949
- Mumbrella: https://mumbrella.com.au/hubspot-integrates-chatgpt-ads-into-its-crm-platform-937707

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