# TechCrunch — Meta expands subscription push with new AI-focused plans

- Company: TechCrunch (techcrunch.com)
- Announced: 2026-09-15T17:05:24+00:00
- Category: product-launch
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://techcrunch.com/2026/09/15/meta-expands-subscription-push-with-new-ai-focused-plans/
- Record: https://forck.live/items/10965-meta-expands-subscription-push-with-new-ai-focused-plans
- Subject: Reporting
- Models affected: Muse Image, Muse Video
- Pricing: Core ($7.99/month), Premium ($19.99/month); Essential ($14.99/month and up), Advanced (starting at $49.99/month), Expert (starting at $149/month), Max (starting at $499/month)

Meta launched Meta One, a new subscription service that provides expanded AI usage and premium features across Facebook, Instagram and WhatsApp. The plans include consumer tiers (Core at $7.99/month and Premium at $19.99/month) offering greater access to AI tools such as Muse Image and Muse Video for generating pictures and videos, as well as business and creator plans ranging from Essential at $14.99/month to Max starting at $499/month. Meta noted that plan benefits, pricing, and availability may vary by region, app, and account.

## Evidence

Verbatim from https://techcrunch.com/2026/09/15/meta-expands-subscription-push-with-new-ai-focused-plans/:

> Meta on Tuesday introduced a new subscription service called Meta One, offering expanded AI usage and other premium features across Facebook, Instagram and WhatsApp.

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