# Amazon — The generative AI customization spectrum: From prompt engineering to custom models on AWS

- Company: Amazon (amazon.com)
- Announced: 2026-09-14T15:47:12+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://aws.amazon.com/blogs/machine-learning/the-generative-ai-customization-spectrum-from-prompt-engineering-to-custom-models-on-aws/
- Record: https://forck.live/items/10543-the-generative-ai-customization-spectrum-from-prompt-engineering-to-custom
- Subject: Bedrock / Nova

AWS published a guide describing an 8-step decision framework for customizing generative AI models, ranging from using models as-is to training custom models, with the goal of helping teams choose the appropriate level of customization for their workloads.

## Evidence

Verbatim from https://aws.amazon.com/blogs/machine-learning/the-generative-ai-customization-spectrum-from-prompt-engineering-to-custom-models-on-aws/:

> This post shows you how to pick the right generative AI customization approach for your workload without over-engineering or under-investing.

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